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Case Study

Caro

HealthTech Elder Care

Role: Product StrategyTimeline: 2025Team: IIT Roorkee E-Summit Competition

TL;DR

Contributed to product strategy and human-centered design for a non-intrusive elder care solution focused on dignity, privacy, and trust.

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problem

The Problem

Elder care that respects dignity

Most elder care tech is designed for caregivers, not seniors. It's intrusive, surveillance-heavy, and strips dignity from the people it's supposed to help. Seniors feel monitored, not cared for.

  • Existing solutions are caregiver-first, not senior-first
  • Surveillance-heavy design erodes trust and dignity
  • Seniors reject intrusive monitoring technologies
  • Caregiver stress increases when seniors resist tech

research

The Research

Designing for both sides

I shaped the product vision around both caregivers and seniors — understanding that the product must serve two fundamentally different user needs simultaneously.

  • Dual persona research: seniors (autonomy) and caregivers (peace of mind)
  • Found that non-intrusive sensing (ambient, not camera-based) was the key to acceptance
  • Privacy and dignity emerged as non-negotiable design constraints

solution

The Solution

Ambient, non-intrusive care

Designed a product vision around ambient sensing instead of cameras, focusing on dignity, privacy, and trust. The product enables independent living for seniors while giving caregivers peace of mind.

  • Ambient sensing (motion, sound patterns) instead of cameras
  • Dignity-first design language — care, not surveillance
  • Gradual onboarding that builds trust over time
  • Caregiver dashboard showing wellbeing patterns, not live feeds

impact

The Impact

Positioned Caro as a compassionate, scalable healthtech solution. Evaluated at IIT Roorkee E-Summit on ethical design principles and market viability.

IIT Roorkee

Competition

reflections

Reflections

This project taught me that ethical design isn't a feature — it's a constraint that should shape every product decision. When you design for vulnerable users, every default matters.

  • Ethical design is a constraint, not a feature
  • Dual-persona products need to balance competing needs
  • Dignity is non-negotiable in healthtech