Built an AI auto-triage system that classifies, prioritizes, and clusters incoming feature requests using a RAG pipeline and K-means++ clustering. Deployed across 48 production instances.

Built a predictive intelligence system using ML to forecast train delays and enable proactive interventions. Gradient Boosting + Random Forest achieving >99% accuracy on 100K+ records. Won 1st Prize at StratQuest, IIT Kharagpur.

Focused on transforming Splitwise from a one-time settlement tool into a household-first shared-finance companion. D30 retention drops by 60% once a group becomes inactive — proposed Household Continuity Rate as the new North Star.

Led user research and problem discovery to design an AI productivity assistant that helps users prioritize tasks and reduce cognitive overload. Defined personas, mapped workflows, and structured an MVP balancing personalization with simplicity.

Strategic advisory for inverting the cash cycle of a celebration wear brand. Designed 'Celebration Harvest' — a prepaid savings model generating Rs.250 Cr advance cash float in Year 1, reducing debtor days from 40 to <25.

Contributed to product strategy and human-centered design for a non-intrusive elder care solution focused on dignity, privacy, and trust. Shaped the product vision around both caregivers and seniors, emphasizing accessibility and ethical design.

Worked on market research, consumer insights, and product strategy to transform photobooths from a rental service into an experience-driven product. Designed monetization models across B2C and B2B focused on Gen Z virality and emotional engagement.

Defined core hiring and attrition problems faced by startups and SMEs, translating them into data-driven product features: employee archetypes, attrition prediction, and intelligent hiring workflows. Prioritized features aligned with measurable business outcomes.

Worked on market repositioning and product narrative strategy to transform Phulkari from a declining craft into a premium, scalable luxury ecosystem. Designed a creator-first model integrating storytelling, authenticity, and global market expansion.

Worked on consumer psychology, positioning, and go-to-market strategy to reframe a traditionally functional product into a confidence-led, youth-oriented brand. Defined USP, target segments, and messaging strategy for a commoditized category.