Hatk

problem

The Problem

Photobooths are stuck in the rental era

Photobooths are seen as a commodity rental service — same product, same price, no differentiation. The market was ripe for transformation into an experience-driven product.

• Commoditized market with zero differentiation
• Revenue capped at per-event rental fees
• No social sharing or virality mechanics
• Missing the Gen Z experience economy

research

The Research

Understanding Gen Z event behavior

I researched Gen Z behavior at events — what they share, why they share, and what makes an experience 'post-worthy'. The insight: Gen Z doesn't pay for products, they pay for shareable moments.

• Studied Gen Z social sharing behavior at events
• Identified 'shareability' as the key value driver, not photo quality
• Mapped B2C (individual) and B2B (corporate event) monetization paths

solution

The Strategy

From rental to experience platform

Designed monetization models across B2C and B2B, evaluated pricing strategies, and defined growth levers focused on virality, emotional engagement, and social sharing.

• Experience-first product design (themes, AR filters, social integration)
• Dual monetization: B2C premium packages + B2B corporate events
• Virality mechanics: instant social sharing with branded overlays
• Growth levers: Gen Z word-of-mouth, Instagram/TikTok integration

impact

The Impact

Enables Hatk to capture higher lifetime value per event, drive organic growth through social sharing, and scale beyond weddings into culture-led experiences.

reflections

Reflections

This project taught me to think about products as experiences, not features. For Gen Z, the product IS the content they create with it.

• Products are experiences, not features
• Virality is a design decision, not a marketing tactic
• B2C and B2B can coexist with the right pricing architecture